Competencies
Core Competencies
I combine generative AI, digital strategy, content and messaging, analytical thinking, and product development to solve business problems and create stronger digital experiences. My experience spans customer operations, business analysis, AI-assisted workflows, digital products, and audience-focused content, with an emphasis on turning ideas and insights into practical outcomes.
Business Analysis
I approach business challenges by understanding the customer, the business objective, and how people, processes, and technology work together. I look for gaps, patterns, and opportunities that can improve both the customer experience and business outcomes.
Digital Strategy & Marketing
I approach digital marketing as a combination of audience understanding, messaging, content, technology, and experimentation. I use AI-assisted research and strategic thinking to develop ideas, strengthen positioning, and create digital experiences designed around what audiences actually need.
Generative AI & AI Workflows
I use generative AI as a practical tool for research, ideation, content development, analysis, prototyping, and workflow improvement. I work across multiple AI platforms and select tools based on the problem, audience, and desired outcome.
Product Development
I turn ideas into practical digital products by connecting business objectives, user needs, messaging, and thoughtful product design. My independent projects have given me hands-on experience moving concepts through discovery, prototyping, testing, and iterative improvement.
Data, Technology & Business Tools
I use a combination of AI platforms, business systems, analytics tools, automation platforms, and web technologies to support research, content development, customer operations, analysis, and digital product development.
AI & Research
- ChatGPT
- Claude
- Gemini
- Perplexity
Business & Analytics
- Salesforce Health Cloud
- ServiceNow
- Microsoft Excel
- Power BI
- SQL
- Python
- Data Visualization
- Tableau — Academic Projects
- R — Academic Projects
Digital & Content
- WordPress
- Elementor
- WooCommerce
- Canva
- MailerLite
- Stripe
Automation
- Make.com
- Zapier
- Webhooks
Professional Strengths
The foundation of my work is curiosity, communication, analytical thinking, and continuous improvement. Whether I'm analyzing a business need, developing content, experimenting with AI, or building a digital product, I focus on understanding the audience, asking better questions, and creating practical solutions.
Problem-Solving Approach
I believe strong digital experiences begin with understanding the problem and the audience before choosing the technology or tactic. Whether I'm analyzing a business challenge, developing content, exploring a marketing opportunity, or building a digital product, I use a structured approach that keeps audience needs, business goals, and practical outcomes at the center of the work.
Understand
Learn the business objective, audience, customer needs, and context before deciding what should be built or communicated.
Analyze
Evaluate research, workflows, messaging, and data to identify patterns, gaps, and opportunities.
Design
Develop practical solutions across content, messaging, AI, workflows, and digital products.
Validate
Test assumptions, gather feedback, review outcomes, and refine the solution as new insights emerge.
Every project in this portfolio demonstrates how I approach problems from multiple angles, combining business analysis, audience insight, generative AI, product thinking, and technology to create practical digital solutions.
See how these competencies come to life
Explore the projects in this portfolio to see how I've applied business analysis, AI, messaging, product thinking, and workflow design to real business challenges.