Carisa Hawkins

DIGITAL / AI MARKETING · GENERATIVE AI · MARKETING AUTOMATION

CARISA HAWKINS

Find What's Missing.
Build What Matters.

I combine generative AI, content and messaging, automation, analytics, and audience insight to uncover what's missing in digital experiences and turn those insights into practical marketing solutions.

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What I Bring

Where AI, marketing, and strategy come together

AI-Powered Marketing

I use generative AI to explore ideas, strengthen content and messaging, accelerate research, and build smarter digital marketing workflows.

Content & Messaging

I identify positioning and messaging gaps, clarify what an audience needs to understand, and turn those insights into stronger digital content.

Marketing Automation

I design practical workflows that connect customer intake, communication, content, and business processes while reducing repetitive work.

Analytics & Optimization

I use analytical thinking and data to identify patterns, test ideas, understand performance, and uncover opportunities for improvement.

Featured Projects

Selected Work

AI · Positioning · Marketing Insight

·

2026

Chosen Angle

An AI-powered positioning and marketing analysis that examines messaging, audience signals, and differentiation to uncover why a business may not be connecting with its market.

Problem

Businesses can have strong offers but still struggle to communicate why they are different, relevant, or worth choosing.

My Role

AI Product Builder · Positioning Strategy · Marketing Analysis

My Approach

  • Framed the positioning and messaging problem
  • Designed a structured diagnostic across multiple business areas
  • Built AI reasoning that analyzes information before generating recommendations
  • Identified messaging, differentiation, and audience connection gaps
  • Turned findings into prioritized, actionable recommendations

Solution

A structured AI-powered diagnostic that helps business owners identify positioning and messaging gaps and determine what to improve next.

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Positioning · Messaging · Customer Insight

·

2026

Angle Sessions

A positioning and messaging experience designed to uncover why a business's message is not connecting before more time or money is spent on marketing.

Problem

Business owners can market consistently while still struggling to turn attention into interest or action because the underlying message is unclear or disconnected from the audience.

My Role

Positioning Strategy · Messaging Analysis · Service Design

My Approach

  • Reframed a vague marketing symptom into a definable positioning problem
  • Designed a structured discovery and gap-analysis framework
  • Evaluated the relationship between offer, audience, message, and market presentation
  • Shaped findings into a focused 60-minute service model
  • Mapped the customer journey, offer structure, booking experience, and pricing

Solution

A launch-ready diagnostic service that helps identify the messaging and positioning gaps preventing stronger audience connection.

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Marketing Automation · Lead Workflow

·

2026

Dry Hire Mobile Bar Booking Automation

An automated lead and booking workflow that captures customer inquiries, routes structured information through Make.com, and instantly triggers email communication.

Problem

Incoming booking inquiries depended on manual form checks and email monitoring, creating opportunities for delayed responses and missed leads.

My Role

Workflow Automation Designer · Customer Journey Analysis

My Approach

  • Analyzed the customer inquiry and booking journey
  • Identified manual bottlenecks between lead submission and owner notification
  • Built a structured digital intake experience
  • Connected the intake form to Make.com using webhooks
  • Configured automated SMTP email delivery with dynamic field mapping
  • Validated the workflow end to end using live submissions

Solution

A working automated lead workflow that moves inquiries from digital submission to owner notification without manual monitoring and creates a foundation for future CRM, calendar, payment, and follow-up integrations.

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My Approach

How I Work

01

Understand

I begin by understanding the audience, business, goals, customer journey, and problem behind the request.

02

Analyze

I look for patterns, gaps, friction, and opportunities across messaging, data, workflows, and digital experiences.

03

Build

I turn insights into practical content, AI workflows, automations, prototypes, and digital experiences.

04

Improve

I test, learn, refine, and improve based on performance, feedback, and what the audience actually needs.

Core Competencies

Skills across marketing, AI, data, and technology

AI & Generative AI

ChatGPTClaudeGeminiPerplexityPrompt EngineeringGenerative AIAI Workflow Design

Digital Marketing & Content

Content StrategyBrand MessagingAudience PositioningDigital Customer JourneysLanding Page ContentAI-Assisted ContentMarketing Strategy

Marketing Automation

Make.comZapierWebhooksEmail AutomationWorkflow DesignLead Workflows

Data & Analytics

ExcelPower BISQLPythonData VisualizationStatistical AnalysisPerformance Insights

Product & Experience Design

User ResearchJourney MappingRapid PrototypingProduct ThinkingDesign ThinkingCanvaLovable

Business & Collaboration

Business AnalysisProcess ImprovementRequirements GatheringUser Acceptance TestingDocumentationStakeholder CollaborationProject Coordination

Let's Connect

Ready to build what matters, together.

If you're building a team at the intersection of digital marketing, generative AI, content, automation, and customer experience, I'd love to connect and discuss how I can contribute.

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