Carisa Hawkins

Projects

Projects

These projects showcase how I approach business problems, analyze opportunities, and design practical solutions. Each project demonstrates my thinking, decision-making process, and ability to translate ideas into meaningful outcomes through business analysis, product strategy, and AI-assisted solutions.

AI · Positioning · Marketing Insight·2026

Chosen Angle

An AI-powered business advisor that identifies what's missing and helps businesses uncover their greatest opportunities for growth through structured business analysis and practical recommendations.

The Problem

Many business owners know something isn't working, but identifying the root cause can be difficult. Low sales may not be a pricing problem. Poor customer retention may not be a marketing problem. Weak engagement may not be a social media problem. Businesses often invest time and money solving visible symptoms while the underlying issue remains unchanged. Chosen Angle was designed to help identify where the greatest opportunities exist before recommending solutions.

My Role

  • Product Strategist
  • AI Product Builder
  • Business Analyst

Status: In Active Development

My Approach

Rather than jumping directly to recommendations, I designed Chosen Angle around a structured approach to understanding the underlying business problem first. Every recommendation is intended to be supported by analysis rather than assumptions.

  • 01Defined the business problem and established a clear product vision centered on identifying the root causes that limit business growth.
  • 02Designed a structured diagnostic framework that evaluates multiple areas of a business rather than focusing on a single issue or symptom.
  • 03Organized diagnostic findings into prioritized, actionable recommendations that help business owners focus on the opportunities with the greatest potential impact.
  • 04Designed the platform to evolve over time through additional diagnostic categories, deeper AI reasoning, personalized recommendations, and continuous product iteration.

PROJECT OUTCOME

  • Defined a framework for identifying possible root causes rather than treating visible symptoms.
  • Structured the experience to produce actionable business insights.
  • Designed the diagnostic to evaluate multiple areas of a business.
  • Built prioritization into the recommendation framework.
  • Created a scalable AI advisor framework designed for continued testing and iteration.
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Positioning · Messaging · Customer Insight·2026

Angle Sessions

Turning an unclear business problem into a focused diagnostic service. I designed Angle Sessions around a simple question: what if a business does not need more content or another marketing tactic, but first needs to understand why its existing message is not connecting? The project translates that problem into a structured 60-minute diagnostic service centered on discovery, analysis, prioritization, and actionable direction.

The Problem

Business owners can consistently market what they do and still struggle to understand why attention is not turning into interest or action.

My Role

  • Product Strategy
  • Business Analysis
  • Service Design

Status: Built · Pre-Launch

My Approach

  • 01Problem framing
  • 02Structured discovery
  • 03Gap analysis
  • 04Service design
  • 05Customer journey

Outcome

  • Defined a differentiated positioning strategy.
  • Designed a structured diagnostic framework.
  • Created a 60-minute diagnostic service model.
  • Developed the customer journey.
  • Built the booking and payment experience.
  • Established pricing and offer structure.
  • Completed pre-launch testing.
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Marketing Automation · Lead Workflow·2026

Dry Hire Mobile Bar Booking Automation

Designed and implemented an automated booking workflow that captures customer inquiries, routes data through Make.com, and instantly sends booking notifications through SMTP email. The solution eliminates manual email monitoring while creating a scalable foundation for future CRM integration.

The Problem

The booking process relied on manual form submissions and email monitoring, making it easy to miss customer inquiries and slowing response times. The business needed an automated workflow that would instantly notify the owner whenever a new booking request was submitted.

My Role

Business Analyst • Workflow Automation Designer

Status: Completed

My Approach

  • 01Analyzed the booking workflow and identified manual bottlenecks.
  • 02Mapped the customer journey from form submission through notification delivery.
  • 03Built a structured booking form using Tally.
  • 04Created an automated workflow in Make.com using webhooks.
  • 05Configured SMTP email delivery using SiteGround email.
  • 06Mapped booking form fields into dynamic email notifications.
  • 07Tested the workflow with live booking submissions.
  • 08Validated successful end-to-end automation and email delivery.

Outcome

  • Eliminated manual email monitoring for booking inquiries.
  • Improved response time with instant automated notifications.
  • Reduced manual effort and repetitive administrative work.
  • Created a scalable, documented workflow that supports future growth.
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See a fit for your team?

I'm interested in opportunities where business analysis, product thinking, and practical AI can help solve meaningful problems.

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