Experience
Experience
Digital / AI Marketing Specialist
AI-Powered Marketing | Content & Messaging | Marketing Automation | Analytics
I combine generative AI, content strategy, automation, analytics, and audience insight to build smarter digital experiences and marketing workflows. My background spans AI-powered product development, positioning and messaging, workflow automation, customer experience, sales, and data-informed problem solving.
Explore the skills, experience, and projects behind my approach to AI-powered digital marketing.
Core Competencies
AI & Digital Marketing
Use generative AI, audience insight, and digital strategy to develop stronger messaging, content, and customer experiences.
Marketing Automation & AI Workflows
Build practical AI and automation workflows that streamline content, lead handling, communication, and digital marketing execution.
Analytics & Optimization
Use analytical thinking and data tools to identify patterns, evaluate performance, test ideas, and uncover opportunities for improvement.
Digital & AI Technology
Build and work across AI, web, business, and automation platforms to turn ideas into functional digital experiences.
Professional Experience
Global Service Center Specialist II
International Health Insurance Organization
January 2025 – Present
- Manage assigned member and provider cases end-to-end within an international healthcare environment, ensuring accurate resolution and appropriate follow-through.
- Use Salesforce Health Cloud, ServiceNow, Power BI, and internal systems to investigate information, document findings, and support operational decisions.
- Analyze information across systems to identify patterns, recurring issues, and opportunities for improved processes and customer experiences.
- Participate in User Acceptance Testing by testing software functionality, identifying issues, and reporting findings during system changes.
- Collaborate with internal teams, providers, and other stakeholders to resolve complex service and operational issues.
- Translate complex technical, healthcare, and operational information into clear customer-facing communication.
Additional Experience
Customer Care Associate
Healthcare Organization
February 2024 – October 2024
Supported front-office operations, coordinated patient scheduling, maintained documentation, and contributed to efficient day-to-day healthcare office workflows.
Customer Service Representative
National Health Insurance Organization
March 2021 – June 2023
Assisted members with health insurance benefits, researched coverage questions, resolved service issues, and collaborated across teams to deliver accurate, timely solutions.
Customer Service Representative
Health Benefits Organization
January 2018 – September 2021
Supported members with health insurance benefits, eligibility, and claims-related inquiries while working with internal teams to resolve complex issues in a regulated healthcare environment.
Sales & Retention
Comcast
2006 – 2016
Used consultative sales conversations to identify customer needs, communicate product value, overcome objections, and recommend appropriate solutions. Supported revenue and retention goals while developing extensive experience in customer behavior, value messaging, persuasion, and revenue-focused communication.
Education
Bachelor of Science
Information Technology – Software Development
Strayer University
Professional Development
- AI-Powered Marketing & Generative AI Applications
- Prompt Engineering & Generative AI
- Workflow Automation using Make.com, Zapier, Webhooks, and AI Workflows
- AI Product Development & Rapid Prototyping
- Continuous learning in AI marketing, content strategy, automation, analytics, and digital customer experiences
Explore the case studies below to see how I apply AI, positioning, content strategy, automation, and analytical thinking to real digital marketing and business challenges.
Featured Projects
Chosen Angle
AI-powered positioning and marketing analysis that examines messaging, audience signals, and differentiation to uncover opportunities for stronger market connection.
View Case StudyAngle Sessions
Positioning and messaging experience designed to uncover gaps between a business's offer, audience, messaging, and market presentation.
View Case StudyDry Hire Mobile Bar Booking Automation
Automated lead workflow connecting digital customer intake, structured data capture, and email communication using Tally, Make.com, webhooks, and SMTP.
View Case Study